Recently, the influencer marketing world has seen significant changes. Various events have shifted how people view influencers and their marketing tactics. There has been public upset, influencers have altered their communication styles, and companies have paused their spending on influencer marketing. In response, the Italian Communications Authority (AGCOM) has stepped in. It has set up a special group, which includes Not Just Analytics, to create new rules aimed at regulating and improving the industry. This move showcases AGCOM’s role in monitoring and ensuring fair practices in Italy’s digital and communications sectors.

The challenges of influencer marketing

These controversies have only highlighted issues that industry experts have known for a long time. Have you ever felt deceived by an influencer or invested in campaigns that did not deliver the expected results? It’s a common frustration that undermines trust between companies and influencers.

One of the main reasons for these failures? The lack of clear and reliable data on influencers and creators. Often, campaign results information is conveyed unclearly, through WhatsApp screenshots or PowerPoint, email texts, or even data falsified with Photoshop. This creates an environment of great uncertainty, a real Wild West of information.

However, we must consider that creators and influencers cannot give their account passwords to just anyone! On one hand, there is a need for transparency to decide whether to invest in a collaboration, and on the other, there is a need for security. Companies need precise information to make informed choices, while influencers want to protect their accounts and their privacy.

So we asked ourselves: how can Not Just Analytics positively contribute to this scenario?

We have worked hard to develop a feature that greatly simplifies the process of verifying influencer data. A small step for us, but a giant leap to improve influencer marketing.

With our new Verify Influencer function, it is possible to verify influencer data easily, quickly, and above all, safely. Our goal is clear: to make influencer marketing more meritocratic and transparent for everyone, from creators to agencies, to companies!

 

How we aim to solve these problems

With the Verify Influencer function, we want to provide a data verification system that is secure, reliable, and easy to use. Thanks to direct access to Meta’s official APIs, we can ensure precise and up-to-date data, allowing companies to make informed choices and reduce the risk of ineffective investments. At the same time, we protect the privacy and security of influencer accounts, offering a balanced and transparent solution for all parties involved.

Benefits of the Verify Influencer function

Verify Influencer is user-friendly, intuitive, and fast, and allows you to evaluate the quality of an influencer’s work using aggregated data and market benchmarks.

And it’s free, as well as secure!

 

Why should you use Not Just Analytics’ new function? Here are some good reasons:

1. Preliminary verification: know exactly who you are working with. Before investing in a collaboration, it is crucial to know if the influencer has a real and engaged audience. Our function allows you to verify this data reliably;
2. Reliable data: we provide accurate and verified data, directly from Meta’s official APIs, along with values for comparison. This ensures that the data is not falsified and reflects the real performance of the influencer;
3. Risk reduction: avoid wasting money on collaborations that do not yield results. With reliable data available, you can make more informed choices and reduce the risk of ineffective investments;
4. Authentic and updated data: prevent data from being falsified, outdated, or selected to appear better than reality. Our function provides real-time updated data, ensuring maximum transparency;
5. Absolute simplicity: forget long emails and boring presentations. A Not Just Analytics link solves everything, quickly and easily! In a few clicks, you can access the data you need without complications.

How to try the new function

What if we told you that you don’t have to wait to verify influencer data? Anyone can use it and try it in BETA!

Here’s how:

• Enter the beta: log into your NJL account (or create one here!) to access the new function immediately;
• Copy and send the link: send the link to the creators and influencers you want to collaborate with. This link will allow them to share their data securely and transparently with you;
• Access the data: Once the influencer has accepted your request, you will have access to the most important data to decide whether to collaborate with them or not.

Doubts & Answers

Is the influencer’s profile safe? Yes, absolutely. NJL uses Meta’s official APIs to ensure maximum security of the profiles. This means that passwords do not need to be shared, eliminating the risk of compromising accounts. Moreover, using the official APIs ensures that the reach results of Instagram profiles are not negatively affected.

Can companies see the messages of creators or take actions on their profiles? No, brands do NOT have access to personal profiles or messages of influencers. Companies can only view aggregated business data, such as averages, percentages, and general qualitative data. This ensures that personal information remains private and that brands can evaluate performance transparently without invading the privacy of creators.

How long can companies see the influencer’s data? Influencers and creators have full control over sharing their business data. They can stop sharing at any time, thus ensuring maximum flexibility and security in managing their information.

Latest updates

Since the release of this function, we have worked hard to improve it based on feedback from our community. Here are the very latest updates:

• Create custom lists: now you can create lists by dividing influencers by campaign, client, niche, or any other criteria you prefer. This function is ideal for those, like us, who love to keep everything orderly and well-organized;
• Multi-selection and actions: we have introduced the ability to select multiple influencers simultaneously to perform quick actions. This greatly improves the efficiency and ease of use of the function;
• Advanced filters: the new filters on the tables allow for more targeted and precise searches within the lists. The big news is that the filters are based on business data, offering an unprecedented depth of analysis. Spoiler: We will use this feature in other parts of the site as well;
• Mobile optimization: The mobile experience has been significantly improved! Now it’s even easier and faster to access data and manage your campaigns on the go.

Final Thoughts

The new data verification function from Not Just Analytics represents a fundamental step towards more transparent and reliable influencer marketing. Seize the opportunity to try this feature in preview and contribute to improving the entire sector: it’s also free!

Step in the beta and discover how transparency can make a difference!